ISO9001:2015 Refers to the top management of an organization as Leadership. This is significant. Leadership according to section 5.1.1 must have established organizational strategy and ensure that the company policy and objectives support the company strategic direction. ISO9001:2008 required the policy to be communicated and understood within the organization. ISO9001:2015 requires that the established policy is also applied or lived within the organization. Objective evidence must exist that the company policy is alive and applied. Requiring solid and active leadership that develops and communicates strategy as well as ensuring the effectiveness of each process output is a new dimension in the auditable process.